Recap · August 31, 2025 · 29:58
Peace: Building HeavenDex, Fixing Memecoins, Pasternak and More | TG Podcast
The Signal
Peaceful Decay introduces Heaven as a Solana launchpad and AMM designed to route protocol revenue back into its LIGHT token while supporting both memes and internet capital markets. Rather than recruit already-funded companies, he wants to serve grassroots developers and let serious projects emerge from the same mimetic culture that produced the AI-token wave.
Key Takeaways
- 01
Heaven began before Pump
The original product was a simpler Raydium front end and AMM, but Pump's launch mechanism was strong enough that the team shelved it. AI tokens later revealed a missing model for legitimate creators to monetize without quietly loading side wallets.
- 02
Revenue is the core differentiation
Heaven says all protocol revenue flows back to LIGHT trade by trade, rather than through a delayed or partial schedule. The team earns a separate 1% fee when LIGHT itself trades and holds 20% of supply vesting over two years.
- 03
ICM grows out of memes
GOAT and Fartcoin helped open the path to more technical AI frameworks. Peace therefore rejects a hard split between memes and serious projects: a platform for internet capital markets must support the mimetic beginnings from which builders and narratives can develop.
- 04
The target is hungry individual builders
Well-funded companies already have investors and little incentive to bind revenue to a token. Heaven instead aims at developers who will soon be able to launch software as easily as a tweet and can use collective ownership to differentiate otherwise comparable products.
- 05
The ICO is a public test of integrity
Peace accepts that most presales train buyers to expect a launch-day collapse. He argues that distributing ownership from the beginning is integral to the product thesis—and that a live token makes delivery and failure impossible to hide.
On the Record
“I think I've always been interested in what regular people are doing.”
“ICM blossoms from memes.”
“If you can launch a piece of software as easily as you can tweet, that's really where we're headed in the world.”
“You kind of can't hide how it's going when you have a live token.”
The Breakdown
From 2021 bag work to building
Peace entered crypto in 2021 on the speculative side, making videos, images, websites, and other material for early tokens before moving into NFTs. After doing well enough to sit out the bear market, he returned in 2024 wanting to build something more legitimate. Posting as Peace began as entertainment between development cycles, then the AI wave turned trading and writing into an audience for Heaven.
An AMM shelved, then reimagined
Before Pump, Heaven was meant to improve the awkward Raydium trading experience with a simpler front end and AMM. Pump launched just as the team prepared to release it, so they shifted attention to a larger, still-unannounced product inside the Light ecosystem. The old infrastructure stayed available for a later rethink.
AI exposes a creator-monetization gap
AI developers used memecoin rails to fund legitimate ideas, but short token cycles and long formal vesting left them relying on undisclosed side wallets to get paid. Peace saw room for creator economics that did not require misleading buyers. Watching Launchcoin validate demand for higher-effort projects—but, in his view, repeatedly mishandle crypto-native expectations—prompted the team to rebuild Heaven around that gap.
A launchpad for memes and ICM
Heaven launches tokens directly onto its AMM without a bonding curve and lets creators deploy for free. Its broader claim is that memes and internet capital markets belong on the same continuum: GOAT and Fartcoin helped create attention for deeper AI projects, so the platform uses tiered support for both rather than forcing every launch to present as a conventional startup.
Routing value back to LIGHT
Peace says protocol revenue is directed into LIGHT in real time, trade by trade. The business earns a 1% fee specifically on LIGHT trading and owns 20% of the token under a two-year vesting schedule. The model makes the team live on the same asset-based upside it proposes for creators, while unusually large platform volume would translate directly into token demand.
Why not chase established startups
Peace doubts that strongly funded businesses want coins, especially if meaningful revenue must accrue to holders. He prefers grassroots developers and creators who need capital and distribution. As AI lowers the cost of building comparable software, he expects collective ownership, credible mechanisms, and the integrity of the people operating a platform to become more important differentiators than code alone.
An ICO against a traumatized market
Threadguy presses him on the familiar presale pattern: a large opening selloff followed by no recovery. Peace agrees the market's skepticism is rational but says tokenized ownership from day one is central to Heaven's adoption thesis. Success requires genuine momentum, strong launches, and delivery rather than mechanisms alone; if Heaven fails, it becomes another repeat of the pattern it claims to fix.
Distilled from the episode transcript · Counterparty Recap Desk
