Recap · August 4, 2025 · 26:19
Labib Yasir: Internet Capital Markets, Launching w/ BelieveApp and More | TG Podcast
The Signal
Labib Yasir connects his earlier consumer and fitness work to BelieveApp's effort to make launching and owning internet-native assets feel more product-led. He discusses the surprising first launch, why revenue is becoming central to token design, investor alignment, and the company’s fitness product KO.
Key Takeaways
- 01
CONSUMER EXPERIENCE
Yasir's earlier work selling MMA equipment and building a learning product informs his focus on products that normal users can understand.
- 02
A FAST FIRST LAUNCH
He says a token reached an $80 million valuation in an hour and did roughly $100 million in volume, an outcome he did not expect.
- 03
REVENUE MATTERS
He contrasts revenue-driven crypto businesses with launch mechanics alone and ties the token case to durable product growth.
- 04
INVESTOR ALIGNMENT
The discussion considers token warrants and how investors participate when a company uses both equity and a token.
- 05
FITNESS AS SOCIAL PRODUCT
KO is building clan battles, a multiplayer training mode that borrows the competitive loop of Telegram trading competitions.
On the Record
“It went to 80 million in an hour.”
“And these are all revenue driven businesses.”
“We're working on we released V1 of our multiplayer mode, which we call like clan battles.”
The Breakdown
From MMA hardware to a consumer product
Yasir begins with an earlier fitness business that sold about 25,000 units of MMA equipment. The buyers included people who had seen fighters using it on UFC weekends but wanted help learning the practice themselves. That demand led the team toward a more instructional product, described as a Duolingo-like approach to MMA. The origin story matters because the later crypto discussion remains rooted in distribution and in making a product legible to people outside a specialist community.
Building Believe with a consumer lens
He describes working with Michael and Iran, and frames the company around internet capital markets rather than simply another launch mechanism. The team had been trading and observing the market before putting its product in front of users. Yasir repeatedly returns to the point that founders need to think about supply, incentives, and distribution together. A token launch may create attention, but it does not eliminate the work of deciding who the product is for and why they return.
An $80 million surprise
The conversation turns concrete when Yasir recalls a launch that reached roughly $80 million in an hour and generated about $100 million in volume. He says the speed surprised him. Rather than presenting that number as a stable endpoint, the exchange uses it to ask what the team learned after the initial move. The question becomes how a company behaves once the launch excitement fades and users, holders, and founders expect an ongoing product.
Why revenue changes the founder model
Yasir points to Hyperliquid and Pump as the obvious businesses people are watching because they are revenue-driven. His argument is that a model with a clear way to make money makes more sense for a founder than one dependent only on a launch. He does not say launch mechanics are irrelevant; he says they are not the whole answer. The useful test is whether product activity can keep creating value after the first distribution event.
Tokens, equity, and the investor question
Threadguy asks about investors receiving token warrants and whether they also have exposure outside the token. Yasir treats the subject as a practical design issue, not a clean ideological split between equity and coins. The company has to explain how capital, supply, and incentives fit together to people who back it early. That framing keeps the attention on the participants around a launch rather than treating a token as isolated from the company that builds the product.
KO and a multiplayer fitness loop
The closing section returns to KO. Yasir says revenue from the app is burned back into the system, so the token thesis depends on continued user growth rather than a one-time promise. The team has released the first version of clan battles, a multiplayer training mode. He compares the competitive structure to Telegram PvP trading competitions, but applies it to working out and training with others. It is the clearest expression of the episode’s broader idea: combine a familiar consumer habit with an internet-native coordination loop.
Distilled from the episode transcript · Counterparty Recap Desk
